SEO (short for search engine optimization) is a technique used by companies, new companies and website owners to classify their websites on search engines and other popular web portals. Search engine owners like Google definitely want customers to find what they are looking for on Google search results pages, in the first three or four results.

Back in time when Yahoo's search engine was the most preferred and most used search engine, until Google gained the market. Google has brains and resources to optimize its products, simplifying them. Yahoo has advertisements, e-mail, and various platforms and other options that are connected to it, while Google, on the other hand, gives maximum space for Google Search tabs exclusively.

What is SEO?
SEO is an abbreviation for Search Engine Optimization. If you want your content to appear on YouTube, Facebook and other important sites, you can try search engine optimization. Most content creators, whether it's a website or YouTube channel, prioritize meeting goals such as increasing viewers and classifying at the top of certain sites where they are presented. This requires certain keywords which are appropriate, that makes it perfect, to be directed by the public. However, it's not that simple, the procedure is rather complicated. SEO involves some basic suggestions so that your page is positioned at the top of the Google Search website.

Types of SEO?

SEO can be classified into two types: page optimization and page optimization. Page optimization means the content that your website really has. What do you get if you really see it? Google is equipped with its own crawler which allows them to identify all their social media identifiers and make them appear in search results based on the quality of their content. Google doesn't think for itself, but acts like a bot. Being a digital marketer, you must be able to understand your needs very clearly. A very important aspect here is keyword research.

Choose keywords carefully

Suppose you, as a company, offer digital marketing courses, so you have to choose the right keywords so that your website or product appears on search results sites when consumers search for it. When you create a website or something on social networks, you have to make sure that you have sufficient visibility among the target audience, using the right keywords.

When you search for something on Google, Google ads are displayed first, paid for and there are certain forced presence, because they may not have the actual content that must be highlighted by content. Below are all websites that are classified based on their capabilities, based on SEO.
Google does not allow plagiarism strictly, because it immediately detects if the content is copied and copied from any other website. If such a case arises, its authenticity as a site is excessive: it must say goodbye to the chance of getting ranked on the first page of search results. Leave it only above. Save original content so that people get added value after reading it.

Most companies are managed and supervised by people from non-commercial backgrounds who do not have an adequate marketing base and SEO knowledge. They definitely need a number of assistance for online business promotion and digital marketing, which is the norm that is followed by most brands to achieve success lately.